Positioning

Babson College is a brand that many customers know and love. But, in order to evolve the organization toward our strategic vision, we need to focus in the right direction. The following assets help describe who we are to our audiences.

Babson College Boilerplate

Babson College prepares and empowers entrepreneurial leaders who create, grow, and steward sustainable economic and social value everywhere. We shape the entrepreneurial leaders our world needs most: those with strong functional knowledge, skills, and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in organizations of all types and sizes. A global leader in entrepreneurship education, Babson offers undergraduate, graduate, and executive education programs as well as partnership opportunities.

Babson College Core Values

Integrity

We do the right thing. Regardless of visibility or with whom we are interacting, we take ownership of our behaviors, hold one another accountable, and practice social and ethical responsibility.

Collaboration

We work and learn across constituencies. We nurture our relationships both inside and outside of Babson to achieve better ideas and outcomes.

Diversity, Equity, and Inclusion

We feel we belong. We have equitable access to opportunities; our voices are considered; and we are welcomed, included, acknowledged, and rewarded for our differences.

Innovation

We resiliently learn through action. We are curious and take initiative to both discover and implement ways to add value.

Excellence

We rise to the challenge. We are lifelong learners who grow intentionally to be the best versions of our holistic selves and achieve our collective best.